Duration: 1 Day
Start: 0930   Finish: 1600

Aim and content:
Effective Newsletters is designed to help participants with little editing or design experience to create newsletters with optimum appeal and impact.The course will examine target audiences and look at content, writing style, sub editing, design and layout. Led by a working journalist Effective Newsletters will introduce participants to the basics of typography and headlines, pictures, graphics and improving creativity. By the end of the course, attendees will have clarified the role of their organisation’s newsletter, the needs of their audience and how to design an effective newsletter which retains and involves readers. This course can also be run under the title Effective Annual Reports. See covering note for details of course availability, fees and venues.